Role
Senior Designer
Project
Develop a sponsored streaming platform for a potential event sponsor to attract and maximize audience engagement during a Supercars race event.
Objectives
Social Wall - build user engagement and trust by embedding social media widgets on the official Supercars website to showcase the best content from Instagram, Facebook, Twitter linking them all with an event sponsored hashtag.
Fast Facts - via the supercars website fans will get access to live Supercars race updates, fastest lap times, pit stop data and more.
Social Wall & Single Post for the event - fans will be able to post content from Instagram, Facebook, Twitter live a the event providing fans with real-time interaction and a unique digital event experience.
Stakeholder collaboration
Sponsorship Manager x2
General Manager of Sales
Disciplines
Information architecture
Responsive design
Brand activation
Visual hierarchy
Product delivery
Project management
Conceptual design