Role
Lead Designer

Project
JVC announces it is working with Australia’s favourite model, designer and DJ, Ruby Rose throughout 2011 in a special partnership that will see Ruby Rose launch Sydney’s newest pop-up festival, Bustival.

In addition to Bustival, the JVC Ruby Rose partnership will also see Rose appear in a range of marketing activities, including an advertising campaign, a series of digital films, and retail POS material.

Objectives

• Create a series of retail digital signage featuring Ruby Rose that specifically targeted audio, visual and car entertainment enthusiasts attached to her brand and demographic.

• Create a series of promotional EDM’s featuring Ruby Ruby + Bustival that directed them to JVC’s portfolio of audio, visual and car entertainment products in Australia.

Stakeholder collaboration
Creative Director
Account Manager

Disciplines
Information architecture
Responsive design
Visual hierarchy
Product delivery
Project management
Design evaluation
Visual presentation