Role
UI/UX Designer
Project
UI/UX and branding design challenge
Brief
To design a podcast streaming service app and branding, that provides compelling features for the experienced podcast listener, and a user interface that delivers a seamless and intuitive user experience, at the same time aesthetically on-trend and targeted to a younger audience interested in popular culture.
Research
Based on my research I needed to structure my design to include the following important features listeners wanted in a podcast app:
Main screen – Podcasts are to be consolidated into a more simple menu of options, stripping out features and descriptions, using minimal text and large imagery to showcase each podcast show.
Podcast and episode search – If the users came for a certain podcast or topic, they should be able to look for it. Moreover, they should be able to quickly and easily navigate among the episodes in a given podcast.
Media player – With the help of simple “play/pause,” “rewind” and “next episode” buttons, users can smoothly navigate the audio track and listen to the parts they need or like.
Downloading episodes – Generally, users aren’t able to listen to podcasts online all the time. The ability to download selected episodes and listen offline is a nice option.
Custom playlists – Users should be able to build playlists of podcast episodes from different podcasts. It helps them create a comfortable listening queue.
User profile – The user profile helps keep all of a user’s favourite podcasts in one place. Additionally, the information provided by users will help you create a more personalised experience.
Design Process
Design research. Comparative/competitive analysis and research user experiences (Youtube, online articles, blogs) with trending podcast apps.
Define the problem. Analyse the research and consolidate them in order to define the core problems and establish features, functions, and any other elements that will resolve the issues collected.
Wireframing. Sketch out ideas based on the research and design low-fi wireframes
UI design. Develop a UI strategy for the project that incorporates the functionality, colours, fonts and visual hierarchy based on the data received at the design research stage.
Design iteration. Once I’m happy with the draft iterate/reflect on my design before submitting the completed task.
Disciplines
Information architecture
Interaction design
Usability evaluation
Accessibility evaluation
Visual design
