Role
Senior Designer

Project
In conjunction with the 2017 race season, a bespoke car livery design and a vehicle guidelines handbook were needed for the launch of the Gen2 Supercar model.

Objectives

• Design a bespoke Supercars branded livery for the Gen 2 Supercar model. The design needed to maintain its high-octane, dynamic racing identity whilst embracing its new identity as ‘The car of the future.’

• In addition to the launch of the Gen 2 Supercar model, a vehicle homologation guidelines handbook was released on the official Supercars website for both race teams and fans.

Stakeholder collaboration
Marketing Director
Sponsorship Manager x2
General Manager of Sales
Digital Engagement Manager
Sign Writer

Disciplines
Brand activation
Product delivery
Project management
Design evaluation
Creative cognition