Hong Kong Tourism
Role
Senior Digital Designer
Digital publication
News.com.au
Content overview
‘There’s so much adventure in exploring Hong Kong’s streets: A local’s guide to the city’s coolest neighbourhoods’
Our editorial data indicates the most engaging travel pieces are written by people who can share unique, personable tips and insights about the place. In this premium native feature, news.com.au will commission a local writer to share an insider’s guide to hipster haunts, artisan shops and upmarket drinking districts. From the newly launched West Kowloon, with its bustling energy of an international art and culture district to Sheung Wan boasting indie cafes, cutting-edge art galleries and boutique shops - this is a local’s guide to Hong Kong’s coolest neighbourhoods.
Interactive feature
Interactive maps highlighting a foodies guide to the best street food places around different neighbourhoods.
Stakeholder collaboration
Commercial Editor
Production Manager
Commercial Integration Specialist
Disciplines
Design research
Interaction design
Usability evaluation
Responsive design
Visual hierarchy
Content strategy
Disney Crusies
Role
Senior Digital Designer
Digital publication
escape.com.au
Content overview
‘The ultimate family bucket list’
Escape is the home of travel intenders in Australia, and with international borders being closed for close to two years, we know that our readers are itching to travel once again. To give our readers the confidence they need to jump back in to international travel and create a sense of ease and urgency for Disney Cruises, we will create an immersive and interactive quiz that finds the best Disney Cruise for their family.
This interactive article housed by Escape will exemplify just how much there is to do and see on a Disney Cruise ship - being a holiday adventure fit for the entire family. We will showcase the different nuances on each boat like the Marvel Superhero Academy on the Disney Wonder or the Frozen Restaurant on the new Disney Wish and give parents and travel intenders the confidence they need to book their next holiday with Disney Cruises.
Interactive feature
An interactive quiz that finds the best Disney Cruise for their family.
Stakeholder collaboration
Commercial Editor
Production Manager
Commercial Integration Specialist
Disciplines
Design research
Interaction design
Usability evaluation
Responsive design
Visual hierarchy
Content strategy
Destination Gold Coast
Role
Senior Digital Designer
Digital publication
kidspot.com.au
Content overview
‘Which Gold Coast holiday would suit your family?’
In this custom-built premium native article, we would offer the reader a chance to choose their own adventure. Their on-page journey would begin by answering a set of questions about the type of experience they hope to get from their time in the Goldy; be it laid-back beach vibes or not-slowing-down excitement. After answering the multiple-choice questions, they then will uncover the itinerary that best suits their needs. There will be three possible outcomes: adventurous, chilled-out or a mixture of both.
Interactive feature
1. Reader clicks through the image gallery with the ability to click on a specific image for more information on that GC activity.
2. Readers click on a specific image for more information on that GC activity.
3. An interactive family holiday quiz that will uncover an itinerary that best suits their needs.
Stakeholder collaboration
Commercial Editor
Production Manager
Commercial Integration Specialist
Disciplines
Design research
Interaction design
Usability evaluation
Responsive design
Visual hierarchy
Content strategy
Accenture
Role
Senior Digital Designer
Digital publication
Couriermail.com.au
Content overview concept
‘Secret to a perfect golf swing, every time’
Golf is one of the world’s most beautiful, and most frustrating, sports. Here we’ll interview Fox Golf talent Paul Gow to find out what makes the perfect swing. We’ll then move into a discussion of the science behind the perfect swing, using data-driven training analysis done by Accenture. Many of our readers are decision-makers and we will use this to show them why data and insights can lead to a competitive edge in all aspects of life.
Interactive feature
1. The user moves the black dot around the dial to reveal the 5 step guide for the perfect golf swing.
2. The user hovers over each box to reveal tips on how to properly use that golf club.
Stakeholder collaboration
Commercial Editor
Production Manager
Commercial Integration Specialist
Disciplines
Design research
Interaction design
Usability evaluation
Responsive design
Visual hierarchy
Content strategy
