Role
Lead Designer

Project
To ‘refresh’ the current brand identity and implement this into a range of marketing collateral that coincided with the launch of their 2015 Autumn collection. The campaign was a collection of the following:

  • A member’s EDM showcasing the 2015 Autumn collection and a blog section that housed stories of fashion designers making a change to sustainable fashion.

  • A series of light-box displays promoting the 2015 Autumn collection.

Objectives

  • Stay in touch with current customers and stay top-of-mind with potential fashion enthusiasts customers with relatable stories of up and coming fashion designers making the change to sustainable fashion.

  • Engage new customers with a brand refresh that’s up-to-date with current trends - potentially attracting new customers that want to learn more about the business and the brand as a whole.

 

Stakeholder collaboration
Marketing Director
Account Manager

Disciplines
Information architecture
Responsive design
Visual hierarchy
Branding
Product delivery
Project management
Design evaluation
Visual presentation

 

The Campaign

 
 

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