Role
Brand Designer

Project
Brand Identity Redesign Challenge: Redesign an existing brand identity and introduce it to a brand key visual.

Brief
To create a minimalist logo that embodies a single, fundamental design concept that can be used across backgrounds and mediums. An identity that focuses on the bare essentials favouring clean, bold, and simple compositions with only one or two colours and composed of a maximum of 4 elements.

Objectives
Create a memorable and simplistic brand identity that resonates in the minds of existing Formula 1 fan’s, whilst celebrating the technical prowess of Formula 1 with a sleek, sharp and clean design.

Disciplines
Design strategy
Colour exploration
Brand research
Identity design