Role
Senior Designer
Project
To develop a brand identity and implement this into 3 types of wine style labels, each with its own unique identity to the brands historical time period.
Objectives
Embracing the brand historical history design a brand identity that uses the existing Sir Clermont portrait illustration with a tone and style that targets high-end wine drinkers.
Design a series of wine labels using technical illustrations of machinery used in that time period that embraced the brand historical significance of that time period.
Stakeholder collaboration
Marketing Director
Account Manager
Disciplines
Branding
Product delivery
Project management
Design evaluation
Creative cognition
Visual presentation